Discovering innovative products from overseas, validating demand, and building sustained sales. We manage business operations in Japan from start to finish.
We discover innovative products from overseas, validate them in the Japanese market, and build sustained sales. From market entry planning to sales, logistics, and after-sales support, we manage the entire process and take responsibility as a Japanese company serving our business partners. Takumi Innovators handles product discovery and commercial negotiations overseas, while RAYZON manages e-commerce and retail sales in Japan. NEXTSEED brings these capabilities together and runs the business.
Expectations regarding usage scenarios and quality differ in Japan.
We verify selling points and price ranges while simultaneously preparing Japanese documentation, certifications, and after-sales support systems.
Japanese business partners make decisions only after verifying quality, supply stability, and accountability.
We build trust through prototyping, supply terms, and test sales.
Early discounts and cost structures can eliminate the potential for retail expansion.
We design e-commerce and retail pricing and product lineups as a single unit, calculating overall profitability from the market entry stage.
Discovery, validation, and operation. Three essential strengths for Japanese market entry, provided by a single team.
The ability to identify products that will sell in Japan
Through Takumi Innovators' network of startups and manufacturers in Shanghai and Shenzhen, together with exhibitions and field research, we continually discover products with potential in Japan. We assess not only technical innovation but also fit with Japanese standards, price ranges, and usage scenarios.
The ability to test on a small scale to confirm demand
Before making a large investment, we use Makuake and small-scale test sales to learn who buys and why. Based on the response, we decide early whether to improve the product or hold off, focusing inventory and promotion on products that show promise.
The capability to maintain continuous sales operations
RAYZON's operations team handles marketplace management on Amazon and Rakuten, sales to electronics retailers and specialty stores, import logistics, Japanese-language customer support, and support for repairs and replacements.
Choose how to begin based on your product's maturity and demand in Japan. Wherever you start, NEXTSEED handles sales, operations, and after-sales support.
Choose how to sell, based on the product
DistributionFor proven brandsPB / ODMFor new productsTest SalesFor untested demand
Expanding established brands as Japan's exclusive or general distributor
We introduce mature brands with a proven sales record in their home or other overseas markets to Japan. NEXTSEED handles market assessment, entry planning, sales channel development, and brand operations, allowing brands to focus on making their products. NEXTSEED serves as the local point of contact for business partners in Japan.
Brands with a proven track record overseas but no dedicated sales partner in Japan
Connecting Japanese retailers' and brands' product plans with overseas manufacturing capabilities
For private-label projects by electronics retailers, brands, and home-related businesses, we select suitable manufacturing partners through Takumi Innovators' network. NEXTSEED coordinates prototyping, mass production, acceptance inspections, and after-sales responsibilities, and handles communication with overseas manufacturers.
Retailers and manufacturers looking to create new product categories under their own brands
Test small first with new categories where demand is uncertain
For products whose demand in Japan is still uncertain, we run a project on the crowdfunding platform Makuake to test who buys and why. Based on the results, we decide whether to proceed to full-scale e-commerce and retail sales, improve the product and try again, or hold off.
New product categories with little precedent in Japan
Establishing sales channels and sustainable operational structures
We develop sales through e-commerce marketplaces such as Amazon and Rakuten, electronics retailers, and lifestyle stores. We also support required certification procedures and establish Japanese-language customer service and repair and replacement support, helping build sustainable sales.
Brands with products ready for sale but no sales or operating structure in Japan
Build a track record online first, then expand
We do not aim to be in every channel at once.
Clarifying the procedures needed to sell in Japan and supporting certification
We identify the certification, labeling, and import procedures required for each product category and support their completion. By communicating directly with manufacturers in their local language, we help reduce rework in documentation and testing.
Products where market entry is stalled due to uncertainty regarding Japanese regulations and certification requirements
Adapting language and presentation to connect with customers in Japan
We adapt product strengths to everyday life in Japan and redesign names, packaging, product pages, and advertising materials for the market. Through social media, influencers, and media PR, we build momentum at launch and grow brand awareness.
Brands with strong products but undefined presentation or communication strategies for Japan
Representative Director and CEO / Founder of 匠新
CEO, RAYZON Inc.
匠新 Partner
Takumi Innovators Director
【中国テック最前線】「使ってよいか」から「いくら払うか」へ — 日本IPとAI動画が作る、新しい取引ルール
Toshikazu Tanaka | note ↗
【中国テック最前線】「動く」から「働き続ける」へ — 工博会2026で、ロボットは何を見せたか
Toshikazu Tanaka | note ↗
【中国テック最前線】最先端AIの「入場券」を、誰にどう配るか — 香港科技大の「第四大学」と、大学に入った1000台のロボット
Toshikazu Tanaka | note ↗
【中国テック最前線】全固体が「あと5年」と言われる間に、半固体はもう売れていた
Toshikazu Tanaka | note ↗
The brand retains ownership of the products and rights, while NEXTSEED Inc. manages operations in Japan.
What NEXTSEED handles
BrandProduct planning, scope of licensing
BrandProvision of product assets
BrandQuality, supply, technical support
Rather than starting with a large contract, we begin by narrowing down the candidate products to 1–3 items for evaluation, aligning on market entry conditions and objectives.
Contact us about entering the Japanese market, PB/ODM projects, or test sales through Makuake. We also welcome inquiries from retailers, electronics retailers, and trading companies looking for new products. We provide support in Japanese, Chinese, and English.
